Economics

Horse & Industry sat down with Orchid Bertelsen — strategist, adult amateur, and the voice behind Back in the Saddle — to talk about the segment paying for everything, why trainer culture is losing its grip, and what equestrian brands are up against.

As the equestrian industry continues to rely on informal networks to operate, new platforms are beginning to address a longstanding gap: the absence of structured, reliable infrastructure for connection, trust, and service delivery.

Canada’s equestrian market is defined by a strong riding culture, fragmented retail landscape, and growing demand for lifestyle-driven products, creating both challenges and opportunities for brands looking to enter or expand within the market.

Despite ongoing geopolitical tensions, the Dubai World Cup will proceed with a strong international field, highlighting both the resilience of global racing and the continued rise of contenders such as Japan’s Horse of the Year, Forever Young. Japan's Forever Young, pictured here during preparation for the 2024 Kentucky Derby, will join eight other runners for the 30th Dubai World Cup on March 28th at Meydan. By Aleksandra Spasic, Horse & Industry Published March 20, 2026 The

Equestrian sports have long been a symbol of grace, skill, and tradition. However, as we look to the future, the economic impacts of these sports are becoming increasingly significant. With the rise of technology, changing consumer preferences, and a growing global audience, the landscape of equestrian sports is evolving. This post will explore the various economic factors at play and how they are shaping the future of this beloved sport. The Current State of Equestrian Sport