Horse & Industry sat down with Orchid Bertelsen — strategist, adult amateur, and the voice behind Back in the Saddle — to talk about the segment paying for everything, why trainer culture is losing its grip, and what equestrian brands are up against.

Canada’s equestrian market is defined by a strong riding culture, fragmented retail landscape, and growing demand for lifestyle-driven products, creating both challenges and opportunities for brands looking to enter or expand within the market.